The design and layout need to be pleasing, with correct color usage on graphic design and photos. Appropriate use of font styles, in legible colors and sizes. A "simple-design" site architecture written in error-free code allows for minimal download time. Photographic images will be optimized for download.
- usability: appealing and consistent style, legible and relevant content
- simplicity in navigation and interface
- technical: high-quality, well-written code
- appearance: consistency in graphics and text style
- content: the substance and display of the site information on the internet
- visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media - target audience market
- site architecture must be “modular”, allowing for expansion of the site and updates in multi-media technology
- allowances for older computer hardware and slower download speeds